8 Quick SEO Wins You Can Get by Using ClickFlow
  • Blog
  • SEO
  • May 08,2020
  • selena

8 Quick SEO Wins You Can Get by Using ClickFlow

If you have a lot of content on your website, there’s a good chance that some of your pages are getting a ton of impressions but not a ton of clicks.

For example, if you have a blog post called “SEO Tips for Your Website” and someone does a Google search for that exact phrase, your content is probably not going to be in one of the top-ranking spots. Why? Because there are better titles for similar content.

Here are the top title results for that phrase:

  • 12 Important SEO Tips for Your Website
  • 12 SEO Tips to Help You Outrank Your Competitors on Google
  • 22 Unique SEO Tips Backed by 22 Renowned SEO Experts

Your content may be the best out there on the subject, but if it’s not ranking where it should, it might be because other content creators have better titles. All you may need to do is add a number or a strong adjective to your title to secure the top spot in the SERPs.

That’s why we created ClickFlow — an SEO experimentation tool — so you can maximize your existing content without having to invest the time and resources into content creation.

ClickFlow helps you grow your organic traffic by testing and enhancing what’s already on your website. No more building backlinks and churning out new articles and blog posts every day!

With this tool, you can ensure that you’re getting the most value out of your past content efforts, so you can grow your traffic, social shares and, ultimately, your bottom line.

ClickFlow dashboard

ClickFlow is all about quick SEO wins. Here are 8 ways you can use this tool to improve your website and grow your business.

Sign up for a free 21-day trial of ClickFlow and start growing your organic traffic today.

1) Identify Pages with the Best SEO Opportunities

Google Analytics is the gold standard for exploring website metrics, but it can take time to mine the data it provides for actionable insights.

If you want to test page titles, for example, first you need to identify the pages that are the most likely to make an impact. But determining the pages that have high impressions, low clickthrough rates, and the most potential? That’s going to take some serious analysis.

ClickFlow uses machine learning to determine the pages on your website with the most opportunity for growth. All you have to do is sync it up with Google Analytics and it will suggest high-value blog posts and articles for you to test and optimize.

Related Content: How to Decide What SEO Tests to Run

2) Bring Old Blog Posts Back to Life

If you have a blog post that used to rank high but has been slipping in rankings, ClickFlow can help you gain back that search traffic with a feature called Content Decay:

ClickFlow customer testimonial

To go back to the earlier example, “SEO Tips for Your Website” — let’s say you wrote that in 2019 and all the advice is still up-to-date and relevant. You can run a test on ClickFlow where you change the title to “SEO Tips for Your Website in 2020” or, even better, “The Best SEO Tips for Your Website in 2020” and see if that improves your ranking.

Related Content: What Is Content Decay and How It Affects Your SEO

3) Target Less Competitive Keywords

ClickFlow gives you the ability to see the top 50 keywords for every article or blog post on your website:

ClickFlow top 50 keywords

With some of the more competitive keywords, you might not be able to get much traction. You may not be able to improve your ranking for “SEO,” but further down the list, you’ll see keywords that don’t have as much volume, like “website ranking.” 

Your next test could be changing the title to “SEO Tips to Boost Your Website Ranking in 2020.” Doing that will probably move you up for “website ranking.” The more keywords you can rank for, and the higher you can rank for each, the more traffic you’ll bring to your website.

4) Learn the Right Messages for Your Target Audience

We all know a few things about headlines and engagement, like:

  • Headlines with numbers tend to get more clicks: “10 SEO Tips for Your Website”
  • Headlines with brackets or colons get more clicks: “10 SEO Tips for Your Website [UPDATED for 2020],” “SEO in 2020: The 10 Best Tips”
  • How-to headlines get more clicks: “How to Boost Your SEO in 2020” 
  • Phrases like “the future of”, “X ways to” and “need to know” get more clicks: “The Future of SEO Is Here,” “10 Ways to Boost Your SEO,” “The SEO Tips You Need to Know in 2020”

These are all strategies you should test, but chances are, they won’t all improve your SEO. Every audience is different. The headline formula that works for BuzzFeed probably isn’t going to work for Intel.

But by A/B testing your headlines with ClickFlow, you’ll learn the right type of messaging for your customers, and you’ll be able to do it without spending money on testing paid ads that don’t convert. 

Related Content: Why You Should Run SEO Tests

5) Identify Content That Can Be Combined to Drive More Traffic

Sometimes it’s not the headline that’s driving your page ranking down. Maybe your competitor has a more comprehensive article on the same subject, and they’re ranking higher for the keywords you want.

With ClickFlow, you can test groups of pages to see if there are opportunities for growth.

And if you have six different blog posts on a topic that your competitor has one 2,000-word article on, and they’re outranking you even after tests, you can combine those posts into one massive guide and blow the competition out of the water (after your tests uncover the best headline, of course).

ClickFlow content and meta test results

6) Enhance Page Elements to Boost Clicks

ClickFlow allows you to A/B test more than just headlines. You can also run tests on meta descriptions, so you can see which ones lead to the best clickthrough rate in the SERPs:

ClickFlow's content decay page showing graph of traffic loss for one URL

You can even test things like internal links and image placement or the number of images on a page. 

A great headline and description combined with an attractive, user-friendly page will ensure that great content gets the attention it deserves.

7) Understand the True Value of Your SEO Efforts

If you drive revenue from your website, then you probably want to know the ROI of all your marketing efforts. And that includes SEO.

If you’re running paid ads on Google, it’s easy to measure conversions and see how well they are working. But most businesses don’t have huge budgets for digital advertising, and the budgets they do have are likely split between Google, Facebook and other channels. Plus, a good portion of that budget is going to go toward testing to see what works — it won’t actually drive revenue.

ClickFlow has a handy revenue calculator that shows you how much revenue you’ve gained as a direct result of using the product, as well as projections for how much you stand to gain by optimizing content. And you won’t have to spend thousands of dollars a month on Google Ads to grow your bottom line.

ClickFlow's content and meta test page showing overall revenue gained from optimized content

8) Test and Optimize Your Page Speed

Did you know that 53% of mobile users will leave a page that takes longer than three seconds to load? Most pages take longer than that, and it can have a huge effect on traffic as well as conversions.

ClickFlow analyzes page speed and highlights areas where you need improvement. Simply making a few tweaks can speed up your pages and mean the difference between a user making a purchase or abandoning your site for a competitor with a faster page load.

Sign up for a free 21-day trial of ClickFlow and start growing your organic traffic today.

ClickFlow Case Study: IMPACT

Digital sales and marketing company IMPACT used ClickFlow to improve page performance. They focused on keywords they had moderate ranking for with high volume, and tested changes to their title tags.

After testing and updating 78 articles with ClickFlow, they saw a 35% increase in CTR and a 23,000 click increase. 

marketing company IMPACT's title tag test results using ClickFlow
marketing company IMPACT's title tag test results using ClickFlow #2

On a recent episode of my Marketing School podcast, my co-host Neil Patel shared some results he got from using ClickFlow on his website. In a 90-day period, he was able to grow his organic traffic from just under 2.1 million to over 2.3 million.  

Is ClickFlow the Right Tool for Your Business?

ClickFlow can be a powerful and effective tool for growing your organic traffic, but it’s not for everyone.

If you’re a new business without any content or traffic, this tool probably isn’t right for you at this particular stage. The same goes for companies that haven’t perfected their sales and marketing funnels, or those that don’t generate revenue through their websites.

However, if your business gets at least 25,000 visits from organic Google search per month, drives revenue from your website, and has working marketing and/or sales funnels, then ClickFlow can help you to grow your traffic by making simple changes to your existing content, and without a huge marketing budget for paid Google Ads.

Sign up for a free 21-day trial of ClickFlow and start growing your organic traffic today.

Watch this demo to learn more about how ClickFlow works:

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