How ClickFlow Helped Chosen Data Grow Their Client’s Traffic by 271% in 4 Months
Content optimization plays a crucial role in your SEO process and lets you capture valuable search engine real estate.
Getting organic rankings by building a few links to your target landing pages or stuffing keywords into the title tag doesn’t work anymore, especially for competitive industries. Google has become more intelligent, and it ranks only the best content that aligns with the searcher’s intent.
Hence, good SEO is about understanding the keyword intent and producing great content around it.
With increasing competition in the search engine optimization world, you need something special in your SEO strategy to win the organic ranking race.
Chosen Data, an SEO agency specializing in content optimization for MarTech companies, used ClickFlow to reinvent their SEO content wheel to grow their client’s traffic by 271% in just four months.
In this article, I will show you the exact steps that Chosen Data took to increase the traffic to their client’s website, which you can replicate to grow your own site traffic.
Excited? Let’s begin!
Our Proven 3-Step Process for Organic Traffic Growth
John Reinesch, co-founder and SEO director of Chosen Data, conducted a webinar with Zach Grove, director of marketing at ClickFlow.
In the webinar, John discusses a proven three-step process to elevate organic traffic to any website.
These three steps are:
- Keyword research and content brief creation
- Content optimization in ClickFlow’s Content Editor
- Post-publishing workflow consisting of link building (if stuck on page 3-4) or CTR testing (if on page 1)
Now, let’s discuss these three steps in detail.
Step 1: Keyword Research and Content Brief Creation
Before you begin the writing process, it is essential to identify the keywords for your content.
Typically when creating write-ups, most people write their blogs first, and only when they are done do they start looking for target keywords. That is not a good approach.
Let your target keyword dictate the flow of your content for better rankings and optimization.
Content brief creation aims at providing a clear and concise outline for the writer that contains all the information required to write top-rated SEO content.
How to Select the Best Keywords
When selecting keywords, start with Google Search Console. Go to the Performance section and look at your top pages:
Here, you will find a list of search queries that are bringing organic traffic to these pages with crucial metrics like clicks, impressions and click-through rates.
Select your preferred landing page that you wish to optimize and look at the queries section. Pick the keywords that actually have business value.
Once you are done, you can use the selected keywords in any keyword research tool of your choice, like Semrush, Ahrefs, KeywordChef, Keyword Keg, etc. The idea here is to find semantic words related to the primary keywords that you picked from the Search Console.
Now, look at the pages ranking in the top five for your selected keywords and plug them into your keyword research tool to find the keywords for which the page ranks. This is the most important step because it shows you tons of relevant keyword opportunities that you might have missed.
Often, you might believe that you can only come up with one or two keywords, but actually you can find hundreds of keywords that your competitors’ landing pages ranks for.
Look at the words that you have not thought of. Select the new keywords and prepare a master sheet of keywords to use in your content.
✅ Related Reading: SEO Keyword Research Made Easy in 2022 ✅
How to Prepare an SEO Content Brief
Now it’s time to prepare a content brief that uses all the keywords you selected in the section above.
Your content brief should have the following information:
- Brand information – A short blurb about the brand and the site/blog URL where the content will be published.
- Target keywords – List of primary and secondary keywords as researched with Search Console and other keyword tools.
- Semantic keywords – List of semantically relevant keywords to the seed topic as researched with ClickFlow’s Content Editor. Just paste your existing content into the the Content Editor, and the tool will show you a list of semantic keywords to add.
- Search intent and competition analysis – Specify the kind of content that ranks on Google for these keywords, like blog posts or product pages.
- Format and word count – To find the ideal word count for the page to rank well, use ClickFlow’s Content Editor.
- Internal and external links – Any internal and external links you want to use in your content.
- SEO structure and section ideas – Some added information on how you want to structure your content, such as adding new sections or replacing redundant or older sections.
When sending your content guidelines to your writers, do not limit them to using only primary and secondary keywords. It is important to provide them with every bit of extra information that can make your content 10x better than the pages that are currently ranking on Google for your target keywords. Include semantic keywords to see what they come up with. Remember: interesting and unique content is what people search for.
Keep in mind that the type of content you publish is what will set you apart from your competitors.
Step 2: Content Optimization in ClickFlow’s Content Editor
The second step is much easier if you’ve made good use of a content brief in step one.
Once you’ve received your blog post from your writer, paste it into ClickFlow’s Content Editor. It will show you the overall grade/content score, readability level and the word count of your content:
The best part is, the Content Editor will show you the exact semantically relevant terms you should use in your article, along with their frequency, so that you don’t overuse or underuse them.
Once you add the suggested semantic terms to your content and reach the recommended word count, your content score automatically improves. The recommended content score is A+, which means that your blog post has a much better chance of ranking at the top of the search results.
Content optimization includes adding information with semantic keywords to help with ranking. When people conduct searches, they are looking for in-depth information, so your content needs to include comprehensive info for readers that the competition is not providing. Avoid serving up generalized articles.
One of the major benefits of using ClickFlow’s Content Editor for content optimization is the increase in clicks and impressions:
You can actually see an increase in the number of clicks and impressions after you optimize existing pages on your website simply by using the strategy discussed in this article. Here’s what it looks like in ClickFlow:
This is especially useful for sites that are ranking on pages 3-4 of the search results. Following the standard SEO strategies might give you results in 3-6 months, but following the content optimization process using ClickFlow can give you much faster results.
✅ Related Reading: 3 New ClickFlow Features to Outrank Your Competitor’s Content Strategy ✅
Step 3: Post-Publishing Workflow (Link Building + CTR Testing)
The third and final step of increasing organic traffic utilizes two tactics which are: link building and CTR testing.
When Do You Need Links to Your Content?
If your blog post is ranking between pages 2-4 of Google’s SERPs, then you should acquire backlinks to your site to increase its authority. This will depend on how popular your business is. For instance, an established brand can get to the first page easily by building a few links to the optimized content as compared to a new business.
For some pages, you might see a quick climb in rankings just by optimizing your content. In such cases, there is no need to spend your resources on building links to pages that are already ranking.
Therefore, you need links only if your post isn’t able to get to page one after 4-6 weeks of content optimization.
When Should You Start CTR Testing with ClickFlow?
If your article starts ranking on the first page of Google after a few weeks of having revised your content, then you should skip the link-building step and shift your focus to click-through rate testing.
Google takes CTR into account in its ranking algorithm, and pages with high CTRs improve their rankings faster.
The older approach to CTR testing is creating an Excel sheet, adding the landing page URLs, impressions, clicks and CTR data to it manually, and comparing it on a weekly or monthly basis (in most cases, the CTR data is taken from the Search Console):
But now with ClickFlow’s new automated CTR testing method, you no longer need to do the older manual approach!
For instance, if you are working on a lot of pages at scale, then using a spreadsheet might get daunting. ClickFlow makes it easier to gather data from the Search Console and highlight the crucial metrics like clicks, impressions and CTR.
In ClickFlow’s Experiments section, you can make changes to your meta title and description tags, include your primary keywords and monitor the increase or decrease in CTRs:
You can quickly see whether the changes are positive or negative. You can also see the queries for which the page is ranking along with the CTR for every query.
You can check the CTR for the target keywords that you selected in step one above. If the CTR is decreasing, you can make changes to your title and meta description, and then run an experiment using ClickFlow until you see a positive change.
ClickFlow streamlines the whole process and makes CTR testing a lot easier and more efficient.
John tested this strategy on two different client websites – one for the brain supplements industry and the one for another health-related industry. Both websites showed impressive results:
✅ Related Reading: 11 Proven Hacks to Increase Your Organic CTRs ✅
Revamped SEO Strategy = Content Optimization + Backlinks + CTR Testing
CTR testing can give you amazing results just by adding a few keywords to the content. Re-publishing the optimized content will also increase the chances of your content getting better traffic and even getting to the first page of the SERPs.
When you use ClickFlow to increase your visibility, you will see a progression of clicks and impressions. Your content might begin with spotty visibility because of the inconsistency of content and no proper SEO optimization. Take a look at the graph below to understand this:
With the use of backlinks, you will see an increase through clicks, and if that stagnates, then it is time to incorporate the CTR testing method.
✅ Related Reading: 8 Ways to Use External Links to Improve Your SEO ✅
Summary of How ClickFlow Helps Grow Organic Traffic
Here is a brief summary of what we learned in this article:
- As much as you want to rank among the best in the SERPs, it is important to make sure that your topics are relevant. Check out what’s trending. What do your target audience and market need? By asking yourself such questions, you will be able to produce content that is relevant.
- SEO is more competitive than ever. With everyone trying to publish SEO-friendly articles, competition is very stiff. You need to stand out if your content is going to feature anywhere on the first page. Focus on in-depth research and targeted keywords before creating your content. Provide your writer with a detailed content brief so that you can hit your SEO targets.
- The readability score of your content is important, but more important is the connection you can make with your readers. Emotions are pretty good drivers if you want to increase your traffic and, ultimately, your sales.
- You should have a repeatable step-by-step plan. Following the three-step content optimization process will ensure that you increase your organic traffic and clicks steadily.
- Having better content is the only way to gain an edge over your competitors who have higher authority than your domain.
Finally, you should go through your competitors’ websites. How do they handle their content? What about their backlinks? You can learn a thing or two from them. At the end of the day, this will help you know what to work on and improve it for better results.
✅ More ClickFlow Case Studies: ✅
- How This SEO Agency Uses Title Test Reporting to Prove Its ROI to Clients
- How This Content Team Improved Organic Search Click-Through Rates Across 10,000 Pages
- How This SaaS Content Manager Grew Organic Blog Traffic by 117% in 30 Days (Without Creating New Content)
Ready to Start Using ClickFlow?
ClickFlow is the ultimate content intelligence tool to improve rankings and CTR of your target landing pages.
The best part of ClickFlow is that you can use this tool to optimize your existing blog posts instead of creating new content. That means you don’t need to create links if your content gets to page one following the content optimization process.
Hence, ClickFlow saves money and lets you capitalize your resources on things that can generate revenue for your business.
Watch the webinar version of this article: